The first Internet marketing tactic to implement is to perform search engine optimization on your website so when a person goes to Google, Yahoo!, or Bing and searches for a “Green Bay accountant”, your website is displayed on page 1 of the natural results, and hopefully at the top of those results.
The natural results are free, so by getting your website a page 1 ranking for specific search terms people will use to find the product or service you sell, you are getting these customers for free. Free is good!
The best way to perform search engine optimization on your website is to update your HTML title tag and meta-description tags by putting in your city and main search term(s) you wish to rank for. In this example for an accountant in Green Bay, WI, you would want to use something similar to the following HTML title and meta-tags:
The second great local Internet marketing tactic is to advertise on Google AdWords. Google AdWords is the world’s largest Internet advertising platform and it will soon become the world’s largest advertising channel surpassing TV, radio, and print publications. Google AdWords allows businesses to bid on specific keywords that people search for on Google and Google’s partner websites (there are millions of Google partner websites).
As an example of Google AdWords advertising, if you go to Google.com and search for “Green Bay accountant”, you will see 2-3 text ads at the top of the results page that have a light yellow background behind them and you will see one or more text ads placed in the right hand column where it says “Sponsored Links”. These ads are placed by accountants (or their advertising agencies) who are bidding on the search term “Green Bay accountant”, so when a person searches for “Green Bay accountant”, their text ad is displayed. If you are an accountant in Green Bay that wants to attract new clients, you would also want to bid on that search term and have your text ad displayed. The business that has the top position has paid the highest bid for the search term “Green Bay accountant”. The business with their ad in the second position has paid the second highest bid amount for that search term, etc.
Google AdWords also allows you to advertise by city and/or zip code. When you setup your ad campaign, you choose the city name and/or zip codes where you only want your text ads to appear. This way, if a person in Green Bay searches on the word “dentist”, and you are bidding on that search term for local searches, your text ad would be displayed.
Google AdWords is a pay-per-click (PPC) advertising platform which means you ONLY pay when a person clicks on your text ad to go to your website. You are not charged for your ad being displayed, which is called an impression. You only pay when a person clicks on your text ad to go to your website.
The amount you bid per search term depends entirely on the amount of competition and financial value for that keyword search term, with competition being the number of businesses that are bidding on that search term. For a very popular high value national or global ad campaign search term like “mutual funds” the mutual fund advertiser may be paying $5 - $25+ for a single click. On the other hand, if you sell very niche product or service in a specific city, such as “Green Bay accountant”, and you have little competition, you may pay as little as 10 cents per click. The more competition, the more you pay per click. The less competition, the less you pay per click.
For more information on Google AdWords and to start advertising to your niche market, call us today at (920) 471-1638 or click here to email us.
Peter Geisheker, CEO
The Geisheker Group Marketing Firm
"We don't help you compete, we help you dominate"
http://www.geisheker.com
Main: (920) 471-1638
Fax: (920) 227-2261
Blog: http://blog,geisheker.com
Twitter: http://twitter.com/geisheker
Facebook: http://www.facebook.com/geisheker
1 comments:
This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.
Post a Comment