When you look at what topics are most popular in the USA culture in regard to what people talk about, topics that sell magazines, what they watch on TV, what movies they go to, and the news, one clear message comes to forefront--people love drama!
We are drama addicts. The more drama the better. So, if you are creating a marketing campaign, what do you think people will be more interested in--more dull marketing saying you have been in business for 20 years and you have friendly service, or a great story with drama in it? Obviously the drama or I would not be writing this blog post.
I know - you are thinking you don't have any drama to add to your marketing, Make it up! Create a dramatic story where the happy ending is your product or service. I remember back in the 80s there was a great TV campaign for a coffee brand where there was a single man and a single woman living in a condo across the hall from each other. They were in their mid 30s and very attractive. In this series of commercials they would flirt over drinking coffee and the flirting would become stronger and they were falling in love. These commercials were like mini soap operas and people were going crazy to know if these two people would fall in love. It was wonderful romantic drama and both men and women enjoyed it and it sold the coffee brand like crazy!
Because it has been over 25 years since I saw the commercials, I sadly cannot remember the brand. However, I have a strong feeling it was Folgers. If you know the commercials I am talking about and the coffee brand it was for, please let me know so I can share them on this blog. If you can find videos of these commercials on youtube, even better!
========================
SEPTEMBER 21, 2011 UPDATE: The commercials are for Nescafe Gold Blend and here are the commercials:
=======================
Your job (my job) is to be creative and think of a dramatic story where your product or service is the savior. Make it exciting and entertaining. Make it an ongoing series of ads, sales letters, newsletters, emails, TV, radio, or whatever channel you use. The key is make it an interesting story line that has drama and showcases the great benefits of your product or service saving the day. Or, if this is not something you want to do, hire my advertising agency to do it for you. We'll create a dramatic story that will WOW your marketplace and increase your sales and profits. Call us at (920) 471-1638.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-163
"We don't help you compete, we help you dominate!"
3 comments:
I think people can relate to drama because it really happens in real life. Dramas are mere reflection of one's society, so I guess that's really the reason why people buy it.
Taster's Choice Coffee was the brand name for the romantic commercials.
Thank you! Here is a link to the romantic "drama based" commercials that created such buzz for the Nescafe Gold Blend Advertisements from the 1980s:
http://youtu.be/igi9u6X4y-s
Post a Comment