Just saw a brilliant TV commercial for the new 2011 Volkswagen Tiguan. The commercial shows a kid at a party beating the hell out of a car shaped pinata with a bat but not being able to break it open or even remotely damage it. As the kid swings away hitting it like his life depends on it, the front of the pinata is displayed and it has a Volkswagen emblem on it. Then the kid's dad picks up the bat and tries to break open the pinata but cannot do it either. Obviously the point of the commercial is Volkswagen makes a very strong car that is not easily damaged. Simple and brilliant and reminds me of the wonderful Doyle Dane Bernbach Volkswagen commercials.
So, kudos to the creatives who made this ad. Great work! And, for those of you looking for ideas on how to create brilliant advertising, this is a perfect example.
To your success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-163
"We don't help you compete, we help you dominate!"
3 comments:
I am missing the commercial add of 2011 Volkswagen Tiguan car model because i haven't seen that add yet.
You can see it here! http://www.youtube.com/watch?v=ZIOUxxjGR8c
The Volkswagen pinata commercial might seem funny to young people, but I find it very disturbing to see and hear a kid beating the pinata with a bat as if he's bludgeoning someone to death. Way too violent.
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