In my last blog post I used some naughty words and I even dropped the F bomb. Most businesses would say doing something like that is business and career suicide. I mean, God for bid as a business owner I say something that may be politically incorrect or pisses some people off.
And to those people who say you should play it safe, fuck you and go enjoy your beige carpeting. Playing it safe is Kryptonite for business success. Nobody who is anybody in this world became a "somebody" by playing it safe. Nobody has ever become wealthy by playing it safe. Success is the reward life gives you for having the balls to take risks.
The risk I took by writing a blog post filled with naughty words just landed me an expert author spot on one world's largest marketing blogs. The blog owner read my angry blog post and loved it. I also received several emails from people telling me they love my style and it is so nice to see somebody who is not afraid to say what is on their mind.
And guess what? People LOVE reading stuff that is controversial and has drama (marketing tip alert! marketing tip alert!). People hate boring. How many NY Times bestsellers are books that discuss how to assemble a TV stand?
The moral of this story is that drama and controversy sell because they are interesting. The worst thing you can do in business and in life is to play it safe and be boring.
So, go piss somebody off. Give a customer an underwear wedgie. Buy a van and drive around your neighborhood asking young children if they want to climb in your van to meet Santa Clause. Okay, maybe skip the last one. But have fun. Be outrageous. Make somebody laugh.
To your personal and business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-163
"We don't help you compete, we help you dominate!"
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