Outside sales superstar wanted

Sales Superstars Wanted $50k to $300k

Don't even call unless you are the best and can prove it. Earn $50k if you're average, $150k if you're good, and $300k plus if you're great. We are in the advertising agency business and we care much more about your sales ability than we do your resume. Young or old--if you have the stuff, we'll know. We will train someone who has everything we want (i.e., you're a sales monster).

Small base, but huge performance rewards to get you to $300k and beyond each year. Must be awesome at opening doors and getting appointments from a cold start. Must be highly self-motivated, a terrific presenter and communicator, and a barracuda closer. Come and build your own empire within our fine progressive company. We have a superb reputation and need real stars to bring in the best accounts.

Call us at 920-471-1638 and tell us why you are a superstar sales person. Do not send us your resume because we hire sales gurus, not resumes.

Executive Secretary Job

This position has been filled.


The Geisheker Group Marketing Firm is seeking a part-time executive secretary/administrative assistant to work 20 hours a week from home as a 1099 contractor.

Here are the qualifications:

This is a part-time work from home job (20 hours per week). It is for USA residents only. You will help with project management, customer service, collections, and administrative duties. For this position you must have at least 2 years of experience as an executive secretary. You must have outstanding telephone and written communication skills. You must have a good working computer with Microsoft Office (Word, Excel, PowerPoint) and a high speed internet connection. You must also have a reliable telephone. If you have experience working at an advertising agency, you just moved yourself to the top of our list and you should contact us immediately.

To apply, please send your resume, cover letter, and hourly pay requirements to peter@geisheker.com

How to make your first million dollars

Here is a great article on tips from 49 entrepreneurs on how to make your first million in business. I am very proud to say I am one of the 49 entrepreneurs interviewed in this article. Check it out at...

http://www.toiletpaperentrepreneur.com/blog/how-to-make-the-first-million

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

AAA poor customer service lesson

I am a member of AAA and I have used their service when my car would not start and I needed to have it towed. The service was great. I called the number and was immediately sent to a customer service rep to help me. Beautiful. This is how to take care of your customer.

You are saying, "hey wait, the title of this blog post is "AAA poor customer service lesson". What gives?" Here is my answer.

AAA mailed me a sales letter saying they were auto-renewing my membership using my credit card and I could upgrade by calling the 1-800 upgrade number they gave me. I decided I wanted to upgrade my membership to include my motorcycles and some other upgrade features, so I called. Here is where the poor customer service begins...

First, upon calling the number, I am put through menu selection hell. You know, press 1 for this, press 2 for that, blah blah blah. Okay, so after about 1-2 minutes of going through menus I finally get to the membership upgrade option. I press it and then a voice says it will be a 15 minute wait and I should go to their website. Funny thing is the sales letter they sent me stated I should call their 800 number to upgrade - NOT go to their website. Their website upgrade URL is not even printed anywhere on the sales letter. So now I am on hold and my valuable time is being wasted. So I hang up. Later that same day I call again hoping for better luck. No such luck. Same menu selection hell, same wait 15 minutes before I can talk to a live customer service rep. So, in frustration I hang up again. AAA had a customer who wanted to upgrade and give them my money but I was not worth their time to have a live rep answer the phone and take my order.

Now ask yourself, as a customer who is giving a company your hard earned money, should you be treated like this? Should you have to go through menu option hell and then be put on hold for 15 minutes so you can give a business your money? My answer is NO! I thought AAA was a great company with great service until I had to deal with this nonsense. Now I am not going to upgrade my membership and I will no longer recommend AAA to other people. And, I posted this blog which will likely be read by thousands of people who will rethink joining AAA. Rather expensive mistake for AAA, don't you agree?

Lesson learned is this: When you are a company it is an HONOR for you to sell your product/service to customers. People do not have to buy from your company. They owe you nothing. Therefore, when a customer wants to do business with you and give you their hard earned money, do not make them jump through hoops to buy from you. make buying from you as fast and easy as possible. And, if you own a company that treats your customers poorly, those angry customers can use the Internet with social networking (like I am doing here) to spread the word to millions of people telling them not to do business with you.

Hopefully AAA is smart enough to monitor their name as it is posted on the internet and they will fix their poor customer service for people wanting to become a new member or to upgrade their account.

I hope you learned what NOT to do in this blog post and AAA learns what they should be doing.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

Entrepreneurship questions

I was recently asked to contribute to a list of the 50 most frequently asked questions about entrepreneurship and the answers. Here is a link to the article. Enjoy!

The 50 Most Frequently Asked Questions About Entrepreneurship

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

How to be more productive

My tips for working smarter this fall is to keep to-do lists of 6-items that you have to get done that day. The biggest obstacle in getting work done is constant interruptions and jumping from task to task without really completing anything. You look busy but nothing really gets done.

The way my employees and I work is every morning we each create a to-do list of the 6 most important projects we must complete that day before the day is over. Doing this keeps us all very focused on doing important work instead of doing unimportant busy work like checking email every 5 minutes and time wasters like that. The key is focus, focus, focus. It is hard but it sure works well and pushes productivity through the roof.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

Marketing Trends for 2010

Here is what I see as the top trends in marketing for 2010:

1. Much more viral video advertising using videos on websites such as youtube.com and myspace.com.

2. Much more social media marketing using media like Twitter, Facebook, LinkedIn, and others.

3. More advertising focused on the growing Hispanic market. You will see more advertising that is in Spanish and commercials that have Spanish sub-titles for non-English speaking consumers. Overall, you will see more ethnocentric marketing.

4. There is going to be a much stronger focus on niche marketing as it is more affordable and profitable than mass marketing.

Your thoughts?

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

How to improve your business in 2010

Here are my top tips to help businesses make 2010 their best year ever:

1. Write down the goals you want to accomplish. The number one way to make your business grow and thrive is to write down measurable goals (i.e., I WILL generate $7.5 million in sales by December 31, 2010). Don't keep your goals in your head. Write your goals down in a place where you will see them every day such as your office white board. You want your goals to eat at you like a scratch you want to itch. Achieving your goals should be your company's primary focus.

2. Create better marketing materials. Understand that marketing is a war of words, and the company with the best words wins. If you are not working with a professional marketing copywriter to create all of your marketing and advertising materials, you are most likely losing the marketing battle with your competitors. Rarely does the best product win in business. It is almost always the product with the best marketing that wins. Therefore, for you to win in business, your focus must always be on having more powerful marketing words than your competition. Win the marketing game and success is yours.

3. Do not give up and lose hope! You are going to have ups and downs and you need to weather the storm. A big part of business success comes from how well you handle the bad days. Keep focused and stay positive that you WILL achieve your businesses goals no matter what.

4. Educate yourself. One of the keys to success in business and in life is reading “how to” books on business. Talk to any millionaire business person and you will find that he or she owns dozens if not hundreds of business books.

I owe all of my success in life to reading business books. Anybody who knows me knows that I am constantly reading business books on topics such as management, sales, and marketing.

If you want to greatly improve the success of your business and your life, it is as easy as reading 10 pages a day, every day. If you commit yourself to reading 10 pages a day from business books, in a year you will have read 3,650 pages! As an average business book is about 300 pages long, if you read 10 pages a day in 1-year you will have read 12+ complete business books. Think of the amazing business education you will give yourself by forcing yourself to read 10 pages a day.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

retail marketing to reach new customers

The best way for retailers to reach customers outside of their core target segment depends on their budget. For a small retailer (non franchise), the best way to go is with postcards that have a coupon printed on them. However, before blindly sending out postcards, the retailer needs to know the demographics and psychographics of the new target market they want to reach and that this new market can be profitable. For example, if you are a retailer that sells video games, you want your target market to be males within maybe 5-10 miles of your store who are aged 12 – 35. You do not want to send postcards to women who are senior citizens. This sounds like common sense but it amazes me how many businesses waste their money marketing to the wrong target markets.

To discover potential new markets to target, spend time researching who has purchased from you in the past. Look for patterns. When doing this research you may find that a group you never considered to be your core target market is actually a sizeable percentage of your sales. Using the video game retail store example, you may find by studying your past sales data that it is women aged 18-40 buying 35% of your games because they are buying games for their husbands, boyfriends, children, cousins, etc. Therefore, you would want to make a custom message for this market saying buy great video game gifts for the men in your life and use this 10% off coupon with you next purchase.

For larger retailers and chains, you need to do the same thing-- research who has purchased from you in the past and look for segments that make up sizeable percentages of your sales. Then, create custom sales messages to advertise to those segments via Internet marketing, social media, postcards, magazine advertising to the publications the segment reads, advertise on cable TV shows the segment watches, etc. The key is you need to have a custom sales message for each niche market (segment). Do not make the mistake of trying to create a one size fits all marketing message as different segments buy for different reasons and they have different hot buttons.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

social media marketing

A major question in marketing/advertising today is how much should a company spend on social media marketing and should a company reallocate marketing dollars from from more traditional media (radio, TV, print...) and use that money for social media marketing.

My view is that if a company can accurately measure its social media marketing and prove it is generating a higher return on investment and helping the company achieve its marketing goals better than another type of media, then yes, funds should be allocated to it. Whenever a marketing tactic is profitable, it should be used. That is just smart business sense.

However, my opinion is that social media is still very much in its infancy and should be used sparingly until better measurement tools are in place to measure its effectiveness and ROI. When choosing marketing channels for my clients, social networking is a piece of the pie, but it’s a rather skinny piece. My advice is to lightly test social media marketing and measure what the results are. Take small steps. If it works and it helps you achieve your marketing goals, great, do more of it. If it does not work, no problem as you are not out that much money and you can continue testing on a small scale.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

MTV Jersey Shore and Advertising

Unless you live in a cave, you have probably heard about the wildly popular MTV reality TV show Jersey Shore. It is about a group of single 20-something men and women who are of Italian ethnicity who are living together in a beach house on the Jersey Shore. This is the same format as the other MTV "Real World" reality TV shows.

The Jersey Shore reality TV show is extremely popular. However, there is also a strong backlash against it by the Italian community saying that the show wrongly depicts Italian American stereotypes and uses offensive words like "Guido" and "Guidettes." This has led to advertisers being concerned about advertising on the show and some stopping their advertising.

Here is my view on Jersey Shore. What we have are 20-something American men and women behaving like 20-something American men and women. It has nothing to do with them being Italian Americans. I do not care if you are Irish, German, French, African American, Italian, Asian, Swedish, Dutch, etc. Single 20-somethings like to have fun, party, and try to hook up with the opposite sex. Welcome to human sexuality 101.

As an advertiser, if you sell to the teen through 30-something demographic, then advertising on MTV's Jersey Shore makes perfect sense and you should not shy away from it. Again, the cast of this reality TV show act and behave like normal horny 20-somethings (just as the 20-something casts of all the MTV Real World shows behaved, and the fact that the Jersey Shore cast is Italian American has nothing to do with it. The majority of red-blooded 20-somethings in American behave like this.

So advertisers get off your high moral horse and wake up to the reality of how 20-somethings behave. We are no longer living in the age of Leave it to Beaver so stop pretending like we are. If the viewers of Jersey Shore are your demographic for buying your products, then advertise with confidence.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"