Monday, September 13, 2010

irenew bracelet marketing

While watching NFL Monday Night Football, I saw a commercial for an irenew bracelet that uses "natural frequencies" to promote strength, balance, and healing energy.

All I can say is I have seen a lot of horseshit scams in my life but this has to take the cake. As they say, A fool and his money are soon parted. If anybody is naive enough to believe this nonsense, they almost deserve to lose their money. Maybe I should start selling Harry Potter magic wands that really work...

As a marketer, however, their marketing techniques should be copied. What you have is a bogus product backed by smart marketing to con people into thinking this product really works. First, the company focuses on people's desire to be happier and healthier without having to do anything to create happiness and wellness other than wear a bracelet.

Second, they use live demonstrations and testimonials of people saying it works and they highly recommend it and it changed their lives. They also use pseudo science to give evidence to prove it works.

Third, they offer a money back guarantee in case you are not happy. Smart marketing.

So, this is a case of great marketing for selling a product. The sad part is they are basically stealing people's money. If something like this really worked, our scientific and medial journals would be all over it.

To your success in marketing.

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

3 comments:

Wolf in New Hampshire said...

Peter,
All I can say is this -

I have seen so many doubters and skeptics posting negative remarks on the internet about this wonderful product and I think it’s just sad.

To all you non-believers out there - I was one of the people in the infomercial. I was the average looking man with the short hair. When the balance test was done on me I was knocked flat on my keester. But after I put on the bracelet … OMG, I actually tossed the guy across the room (accidentally of course), because my strength and balance was instantly that much improved. The only reason they didn’t show it on TV was because of all the blood when he split his head open on the camera lens.

And when it comes to everyday life, I don’t fall down two flights of stairs 3 times every day anymore. Since wearing the bracelet, I actually fall UP the stairs. And not only 3 times, but now it’s 4 times every day. Well, not really every day. Some days I only fall up the stairs twice, but other days I might fall up the stairs 5 times, so you could say it ‘balances’ out.

I also love to fish. The only problem was that I never really had much luck. If I fished for two hours, I usually only caught 1, or 2, or 3, or 4, or 5 fish. But NOW, every time I go fishing I catch 2, or 3, or 4, or 5, or 6 (that’s right, 6) fish in the same time span ! That is, when I catch 6 fish, otherwise not (but that goes without saying). The crazy thing is that this happens only when I wear my bracelet ! What else could it be ?!? It’s reached the point where I have to either go fishing alone, or take off the bracelet and leave it in the car (making sure it’s parked far away). I really don’t want to embarrass my friends or hurt their feelings by catching so many more fish than them.

As far as all you moaning and complaining about paying $8 or $9 shipping for something that weighs as much as a stick of gum and fits into a very small envelope – WHAT’S WRONG WITH YOU !? Haven’t you been listening ?? They’ll give you another one for FREE !! All you have to do is pay another $8 or $9 to ship the FREE one. So what if they are both shipped in the same package with a combined total of .42 cents ! Don’t forget, it’s not only the actual shipping that costs money, envelopes are NOT free ! And what about the little bald man that comes to you house to open that un-free (is that a word ?) envelope and personally puts the bracelet on your wrist to make sure you don’t screw it up ? Do you really think he does this out of the goodness of his heart ? Just kidding on that last part. That was totally un-called for, and almost mean. Sorry. But in any case, I would gladly pay 2, or 3, or 4, or 5, or 6 (yes, even 6) times as much as this to ship something that does what this little marvel of Biofield Therapeutic Science of Natural Programmed Frequencies Healing can do. Wouldn’t you ? I mean, it’s true I didn’t pay shipping for mine. Yes, I got mine for free (three of them, to be exact), for being one of the actual people in the infomercial (I was the average looking man with the short hair). So I guess it wasn’t exactly free, exactly. After all, I did make the manufacturer look good by me looking like an idiot on my keester. That is, until I put on “the bracelet”. After that, oh yea baby, no more idiot (just ask the guy with the scar on his head)!

So what all this rambling boils down to is this : for this tiny piece of plain old silicone rubber band to change my life, my families’ life, and even my neighbors’ life the way it has, it must be something pretty special. I am thoroughly impressed, and I’m not easily impressed. I hope that I’ve enlightened some of you nay-sayers out there because every word of this has been the absolute truth, and if this isn’t the best thing to come along since sliced bread, I’ll eat 2 (that’s right, 2 (two)), bowls of ice cream (Mint Chocolate Chip, even), or maybe 1 (yes, 1 (one)), very large one. I’ll decide that when (and if) the time comes.

I love you all. Peace.

Anonymous said...

I'm impressed (and I'm not easily impressed)!

My eyesight was so bad that if I wasn't wearing my glasses I couldn't go to the bathroom without peeing on my feet.

Well, I took my extra bracelet, opened it up, and used duct tape (almost as useful as my iRenew bracelet) to tape each end to one eyebrow.

It works !

I mean, I can’t get it off without ripping my eyebrows out of my face by the roots, but why would I want to ? It really doesn’t look all that bad. Actually, if you look at it quick, it just looks like a very well trimmed uni-brow (this bracelet is the black one).

And not only that, I can now watch the game without even having to turn on the TV !!

Please, everyone, do yourselves a favor and buy the iRenew bracelet. You’ll be so glad you did. I promise !

Wolf in New Hampshire said...

This little marvel of Biofield Therapeutic Science of Natural Programmed Frequencies Healing is really something special.

When it comes to everyday life, I don’t fall down two flights of stairs 3 times every day anymore.

Since wearing the bracelet, I actually fall UP the stairs. And not only 3 times, but now it’s 4 times every day.

Well, not really every day. Some days I only fall up the stairs twice, but other days I might fall up the stairs 5 times, so you could say it ‘balances’ out.

I also love to fish.
The only problem was that I never really had much luck. If I fished for two hours, I usually only caught 1, or 2, or 3, or 4, or 5 fish.

But NOW, every time I go fishing I catch 2, or 3, or 4, or 5, or 6 (that’s right, 6) fish in the same time span ! That is, when I catch 6 fish, otherwise not (but that goes without saying).

The crazy thing is that this happens only when I wear my bracelet ! What else could it be ?!? It’s reached the point where I have to either go fishing alone, or take off the bracelet and leave it in the car (making sure it’s parked far away).

I really don’t want to embarrass my friends or hurt their feelings by catching so many more fish than them.