Okay, while eating lunch I am watching Tosh.o and a TV commercial for Target comes on. It is two college guys talking about how their last roommate sucked. During the commercial they are spitting out their food and just being basically obnoxious and a bad cliche of "stoner" college kids. At the end of the commercial, the logo for Target is flashed with the headline "COLLEGE LIFE. STARTS HERE." Yes, sentence one is "College Life." Sentence two is "Starts Here." How does that headline make sense? Or, dumb error in the editing room?
So, if I understand this right, Target's target market (excuse the pun) is stoned obnoxious college guys who spit out their food as they talk. Help me out on the market strategy behind this one...
Wow Target, who's the brain surgeon ad agency you hired for that piece of crap of a commercial?
This commercial is a good example of what not to do in advertising. Complete and utter crap.
Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-163
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