My best creative marketing tip is to make your marketing and advertising based on a story and include drama. People enjoy reading stories. That is why they buy magazines, newspapers, books, watch movies, watch TV, etc. The number 1 reason why people do not read advertising is because it is so boring—there is no story.
Here is an example of how my marketing firm used a story approach versus a traditional advertising approach to very successfully market a new service for one of our clients.
We have a client that sells a high-tech telephone privacy/security service for private investigators, undercover officers, and bail bondsman. Most companies would create a boring advertisement saying here is the product we sell, here is what it does, please buy it. Our approach was to create a story with drama. So, we created a multiphase oversize postcard campaign where the story was the postcard was being sent by a devious looking criminal who was taunting the receiver of the postcard. The criminal was telling the postcard receiver you will never catch me because you use old technology and I am too smart to be caught. The only way you can catch me if you start using the telephone security system our client was selling. Many of the receivers of the postcard loved the story so much they called our client t to tell him they love the postcard and when is the next one coming. And many people called top purchase the service. Nearly 7 months after the last postcard was sent out, people are still calling our client to purchase the service and to tell our client how much they love the postcard.
To see the postcard, click here.
This is how to be creative in marketing and really separate yourself from your competition. Base your advertising on a dramatic story with heroes, villains, and a lot of drama. Make your advertising something people want to read and respond to instead of just ignore.
Remember, you cannot bore people into buying from you.
To Your Success!
Peter Geisheker, CEO
The Geisheker Group marketing companies
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Tweet
1 comments:
As a small business marketing coach, one of the things I always do is get my clients to tell a story of one of their clients who did what they had already suggested to do above, and show how much value that client got.
However, I like your approach, which is to make the story wrap around the whole marketing piece, not just a small part of it.
Thanks
Post a Comment