In my opinion, BP has made some huge PR mistakes with their oil spill disaster. The main mistake is being so quiet about. Being quiet makes people think you are up to something... something bad.
My advice for BP is to launch a PR campaign of TV commercials telling people they (BP) make a huge mistake, they are terribly sorry, and here is exactly what they are doing to solve the problem. They need to show they are very sorry for what they have done and that they are doing everything humanly possible to fix the problem.
Peter Geisheker, CEO
The Geisheker Group marketing companies
http://www.geisheker.com
(920) 471-1638
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