The major business resolution I will focus on in 2010 is spending more of my time generating publicity for my marketing firm by providing expert marketing quotes to the media for business websites, blogs, magazines, newspapers, etc. Performing publicity work for my business does not take that much of my time (maybe 30 minutes a day) and the results are outstanding. In 2009 I was interviewed by over a dozen business magazines/newspapers which led to my marketing firm acquiring several new clients. This year my goal is to be interviewed by a minimum of 50 magazines and/or newspapers and I think that goal is very attainable. Performing this work and achieving my goal this will get my name and my company’s name in front of millions of prospects while building my reputation as a master marketing expert.
The number 1 area I want to improve in myself in 2010 is to be wiser at how I spend my time. I need to stop doing busy work that does not generate income (i.e. checking my email 25 times a day, playing on Twitter too much) and focus my time on the types of activities that generate income and growth for my company. This means delegating more of my non-income producing work to other employees (or outsourced contractors) and focusing my time on activities that grow my company – publicity, marketing, and sales.
Now that you have seen my business resolutions for 2010, what are yours?
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Thursday, December 31, 2009
Monday, December 28, 2009
Value Proposition Marketing Lesson
Recently my marketing team and I were talking to a new client and we asked that client to describe what their business does. 40 minutes later the client was still describing what their business does.
Here is a huge marketing lesson for you: If you cannot describe what your business does in about 12 words or less, you do NOT know what your business does.
Marketing is about focus. Super-duper-mega-get-to-the-damn-point-focus.
And when you describe your business in 12 words or less, you should be stating the #1 benefit you offer your customers. That is your value proposition.
For example, when people ask what my marketing firm does, I say, "We help businesses get more customers and increase sales." You have to agree that you cannot get much more focused and to the point than that.
Now think to yourself, what is the #1 benefit your business offers to your customers and how can you describe that benefit in 12 words or less. This is how you focus your marketing, and in doing so, attract more customers and increase sales.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Here is a huge marketing lesson for you: If you cannot describe what your business does in about 12 words or less, you do NOT know what your business does.
Marketing is about focus. Super-duper-mega-get-to-the-damn-point-focus.
And when you describe your business in 12 words or less, you should be stating the #1 benefit you offer your customers. That is your value proposition.
For example, when people ask what my marketing firm does, I say, "We help businesses get more customers and increase sales." You have to agree that you cannot get much more focused and to the point than that.
Now think to yourself, what is the #1 benefit your business offers to your customers and how can you describe that benefit in 12 words or less. This is how you focus your marketing, and in doing so, attract more customers and increase sales.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Thursday, December 24, 2009
Dental marketing on the internet
One of the best ways for dentists to market their dental practices is to use search engine optimization (SEO) on the Internet. This is the process of getting your website ranked in the top results when a person conducts a specific keyword search in a search engine such as Google or Yahoo.
As dentists normally only provides services for a specific city or town, performing search engine optimization for dentists is actually very simple.
I have performed SEO for a local dentist in Green Bay, Wisconsin, and the results were outstanding. I did not charge him for this service as I wanted to conduct a SEO test to see what kind of results I could get with minimal work. Within about 2 months he had top 10 rankings in Google and Yahoo when a person went to Yahoo or Google and searched for "Green Bay Dentist."
I have to tell you that it was easy to get those results. All I did was add keywords and the city name to his website title tag as follows:
(title tag) Green Bay Dentist - XYZ Dental in Green Bay Wisconsin (title tag)
I also created a couple of outbound links from other websites that included his keywords in the anchor text (Green Bay Dentist). I created maybe 5 outbound links total that I pointed at his site.
I estimate that I spent 2 hours on this SEO project and it got him top 10 results and new clients calling. Was he buried in new business because of this? No. But he did get a steady stream of about 1-2 new patient per week from the website and over time those new patients added up. When you add referrals and new patients bringing in their families, it is a great way to build a dental practice. So SEO is a good marketing channel for dentists, especially dentists in large cities where many people are using the Internet to find a dentist. In a large city a dentist with top 10 search rankings may get several new patients each week.
So the moral of this story is that for fairly little work, a dentist can easily get top 10 search engines results and a steady stream of new patients from the Internet. If you are a dentist reading this article, you need to have SEO done for your website or you are missing out on a great marketing channel to bring new patients to you.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
As dentists normally only provides services for a specific city or town, performing search engine optimization for dentists is actually very simple.
I have performed SEO for a local dentist in Green Bay, Wisconsin, and the results were outstanding. I did not charge him for this service as I wanted to conduct a SEO test to see what kind of results I could get with minimal work. Within about 2 months he had top 10 rankings in Google and Yahoo when a person went to Yahoo or Google and searched for "Green Bay Dentist."
I have to tell you that it was easy to get those results. All I did was add keywords and the city name to his website title tag as follows:
(title tag) Green Bay Dentist - XYZ Dental in Green Bay Wisconsin (title tag)
I also created a couple of outbound links from other websites that included his keywords in the anchor text (Green Bay Dentist). I created maybe 5 outbound links total that I pointed at his site.
I estimate that I spent 2 hours on this SEO project and it got him top 10 results and new clients calling. Was he buried in new business because of this? No. But he did get a steady stream of about 1-2 new patient per week from the website and over time those new patients added up. When you add referrals and new patients bringing in their families, it is a great way to build a dental practice. So SEO is a good marketing channel for dentists, especially dentists in large cities where many people are using the Internet to find a dentist. In a large city a dentist with top 10 search rankings may get several new patients each week.
So the moral of this story is that for fairly little work, a dentist can easily get top 10 search engines results and a steady stream of new patients from the Internet. If you are a dentist reading this article, you need to have SEO done for your website or you are missing out on a great marketing channel to bring new patients to you.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Tuesday, December 22, 2009
employee creativity inspiration techniques
As I run a marketing firm, making sure my employees are creative is extremely important. The way I help them become more creative is as follows:
1. Reward creative thinking with social recognition. Tell the employee what a great job they have done in front of other employees.
2. Show them how to get into a creative mindset - listen to your favorite music, go for a walk, flip through magazines, etc.
3. Brainstorm with them and get them exciting about the creative process. Make it fun. When something is fun to do, employees will do it. I make spending time being creative a fun process.
4. When an employee does an exceptionally good job with coming up with creative ideas, reward them by either giving them a cash bonus or buying them a gift.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
1. Reward creative thinking with social recognition. Tell the employee what a great job they have done in front of other employees.
2. Show them how to get into a creative mindset - listen to your favorite music, go for a walk, flip through magazines, etc.
3. Brainstorm with them and get them exciting about the creative process. Make it fun. When something is fun to do, employees will do it. I make spending time being creative a fun process.
4. When an employee does an exceptionally good job with coming up with creative ideas, reward them by either giving them a cash bonus or buying them a gift.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Sunday, December 20, 2009
business names ideas
The key to creating a good name for a business is first and foremost to include a keyword or two of what your business does so people automatically know what your business does by reading your company name. For example, Kim’s Family Dental is obviously a much better name for a dental business than Kim & Associates.
When creating your business name, you want the name to reflect the service and/or benefit you offer and to include some of your personality in the name. People prefer to do business with businesses they see as being friendly and fun, and what better way to show your business is friendly and fun than by creating a fun name. Using the dentist office example, friendly names include Kim’s Happy Family Dental, Beautiful Smile Dental, Happy Smile Dental, etc. Make people smile when they read your business name. Make your name inviting. Have fun.
Here are five points to consider when creating a company name:
1. Include a keyword or two of what your business does in your business name. If people do not know what your business does, they will not do business with you.
2. In your name you should consider the results customers get from your business. If perfect teeth is what people get from your dentist services, consider a name like “Perfect Smile Dental”.
3. Try to make your name memorable. Be creative. Remember that you cannot bore customers into remembering who you are. Have fun. Show your personality.
4. Do not make your name too long or it will be hard to remember. Try to keep your name to four words or less.
5. You should generally not include your first and last name as part of the business, especially if you want to sell your business some day. It is easier to sell “Perfect Smile Dental” than “Kim Jablonski Dental”.
A good name is short, easy to remember, describes what the business does, is unique, and rolls off the tongue. When thinking of a name for your business, brainstorm and try to think of at least 25 different names. Then show those names to family, friends, co-workers, potential customers, current customers, etc. to see which name is liked the most.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
When creating your business name, you want the name to reflect the service and/or benefit you offer and to include some of your personality in the name. People prefer to do business with businesses they see as being friendly and fun, and what better way to show your business is friendly and fun than by creating a fun name. Using the dentist office example, friendly names include Kim’s Happy Family Dental, Beautiful Smile Dental, Happy Smile Dental, etc. Make people smile when they read your business name. Make your name inviting. Have fun.
Here are five points to consider when creating a company name:
1. Include a keyword or two of what your business does in your business name. If people do not know what your business does, they will not do business with you.
2. In your name you should consider the results customers get from your business. If perfect teeth is what people get from your dentist services, consider a name like “Perfect Smile Dental”.
3. Try to make your name memorable. Be creative. Remember that you cannot bore customers into remembering who you are. Have fun. Show your personality.
4. Do not make your name too long or it will be hard to remember. Try to keep your name to four words or less.
5. You should generally not include your first and last name as part of the business, especially if you want to sell your business some day. It is easier to sell “Perfect Smile Dental” than “Kim Jablonski Dental”.
A good name is short, easy to remember, describes what the business does, is unique, and rolls off the tongue. When thinking of a name for your business, brainstorm and try to think of at least 25 different names. Then show those names to family, friends, co-workers, potential customers, current customers, etc. to see which name is liked the most.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing company
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Wednesday, December 16, 2009
Boycott Ringling Bros circus
It sickens me that animal torture takes place in this world, and here is Ringling Bros Circus torturing baby elephants to teach them stupid circus tricks. If you have any heart whatsoever, you will boycott Ringling Bros Circus and tell your family and friends to do the same. Here is a slide show of Ringling Bros circus torturing baby elephants.
http://www.ringlingbeatsanimals.com/bound-babies.asp
Peter Geisheker
The Geisheker Group Marketing Firm
http://www.ringlingbeatsanimals.com/bound-babies.asp
Peter Geisheker
The Geisheker Group Marketing Firm
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